As an Experience Designer, I focus on the user’s needs and end to end journey when designing impactful experiences for them. I have helped clients to see what that journey is for their customers and employees through user research, persona development, empathy mapping and user scenarios.
Dependent on whether it is a service or a product being designed, I find that understanding the content hierarchy and information architecture of any pre-existing or new solutions is key to discovering the best organisation of content to maximise findability and ease of use. It needs to make sense and not require effort on the user’s part, which is why it is crucial to keep users engaged throughout this process.
The next step has been to visualise that experience from paper prototyping through to wireframing and creating interactive prototypes.
Any prototype is incomplete without user feedback to evaluate the design decisions made, so with each project I have strongly advocated conducting quantitive research and qualitative usability testing sessions to fully understand and contextualise the user’s experience to inform iterative development of the design.
Playbacks are an essential next step to show clients how I have arrived to the final design and user journey. Through using various artefacts such as customer journeys, clickable prototypes or videos to illustrate user experiences, I walk clients through the user experience supported by feedback from real users.
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